“Iván Hoyos Freyre (Sonora, Mexico, 1988) is an abstract artist who, from the lens and the curiosity to discover, creates detailed observation images that sensorially appeal to reflection and seek a constant change in perception. Through his work, Hoyos Freyre invites the viewer to reinterpret the space they inhabit and their interactions with it.
His work utilizes the photographic language and explores others such as videography and music production. His training and multidisciplinary experience in creative and art related areas translate into an acute ability to materialize concepts and conceptualize images. Having worked in multiple countries, his view incorporates multiple contextual elements, particularly from our surroundings.
Hoyos Freyre builds abstract representations that, while privileging detail, reveal the richness of what he is portraying. His work is characterized by the subtle exaltation of colors, textures, materials, shapes, lines and geometric expressions.”
With great curiosity for what’s yet to be known, the attentive observation of my surroundings has allowed me to discover the multiple worlds all around that reveal from the constant shaping of my perception. They surround us in mesmerizing forms worth portraying and that is my intent—creating visual metaphors emphasizing the value of enriching curiosity for the world around us, something that could consequently broaden our understanding of it and allow us to develop a higher awareness of our relationship with it.
At the same time, with us being an intricate part of it, taking an approach on our social environment as one more abstraction in the conceptual becomes an essential part of my work as an artist and fellow human. Observing and exploring beyond my physical environment is what allows these photographic abstractions to emerge, which inherently reinforce the topics that are given full expression in their final form as artworks.
Selected features and accomplishments:
2022. Collaborative exhibition. Yellow Monkey. Mexico City.
2021. ‘Maximalism’ open call winner. Artrepreneur. New York.
2020. Part of collaborative exhibition ‘Global Conversation’. United Nations | F.99.
2020. Work featured in Vacant Museum. United States.
2020. Artwork featured in Blue Bee Magazine. London.
2020. Series featured in ArtConnect Magazine. Berlin.
2019. Artwork projected on Moon Exhibition. Forward Festival. Vienna, Munich, Zurich.
2018. Corporate collection for Caja Popular Mexicana. Architectural project by Fernando Romero | Sollar. León, Mexico.
2015. Branding and concept of The Maverick Collection for Carrera Eyewear.
2015. Shortlist Future Lions with Torch (Samsung Gear). Cannes Lions | AKQA.
2012. Remix Agreement with Sony Music Entertainment US. Passion Pit – Take a Walk (The Highweights Remix).
2011. Remix Agreement with Sony Music Entertainment US. Foster The People – Pumped Up Kicks (The Highweights Remix).